• Strategic Design and Management BBA

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    Anna Krutiy, Program Director

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  • The Bachelor of Business Administration (BBA) in Strategic Design and Management introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts. This interdisciplinary program prepares you for entrepreneurial and management positions in fashion business and creative industries. Courses examine the essentials of marketing, communication, innovation, financial management, strategic management, product development, ethical business, and global practices, preparing you for success in a range of professional fields.

    Program Highlights

    • Fashion & Luxury Management

      Develop analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design, and other contemporary creative fields.

    • Sustainable Solutions

      Develop new business models and entrepreneurial solutions that respond to social and environmental challenges in fashion and other creative industries.

    • Real-World Projects

      Engage in workshops, projects, and internships - some with BFA Fashion Design students - that give you hands-on experience with local and global business challenges.

    • Cultural Immersion

      Take advantage of French language courses that help you develop the communication skills needed for local internships and post-graduation job opportunities.

    • Professional Engagement

      Access projects and job opportunities with a wide range of companies and institutions in Paris, home to the world's leading high-end fashion brands and cultural organizations.

    • Degree Bachelor of Business Administration (BBA)
    • Duration 4 years

  • Curriculum

    Your BBA begins with the first-year curriculum, which serves as the academic foundation for all undergraduate programs at Parsons Paris. Courses and projects from sophomore to senior year involve fieldwork, quantitative and theoretical research, and market analysis, enabling you to develop new sustainable organizational and entrepreneurial models. In your final project, you develop a proposal that demonstrates your personal narrative and vision.

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  • Parsons Paris faculty represent a broad range of expertise and are acknowledged as leading practitioners and scholars in their fields. Courses and projects involve professionals from the fields of fashion, luxury, design, art, and culture, providing students with practical insights into the field and valuable networking opportunities.

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    • Career Paths

      This program prepares students for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international business, or brand management. Graduates also acquire practical methods and entrepreneurial tools to start their own business. Some students choose to continue their studies with a master’s degree in Strategic Design and Management or a related field.

    • Beyond the Classroom

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        Industry Engagement

        Courses, projects, and faculty at Parsons Paris are closely integrated with industry and external partners, enabling you to apply what you’ve learned in the classroom to real-world challenges in creative business, nonprofit, government, and technology sectors.

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        Making and Academic Resources

        To facilitate your creative growth and experimentation across all disciplines, Parsons Paris offers access to academic resources such as on-campus making and project facilities, tech and fashion research labs, and The New School’s digital libraries and archives.

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        Campus Mobility

        Parsons Paris offers a unique opportunity to study in two of the world’s most creative cities. Studying at our academic centers in both Paris and New York broadens your practice through studio and liberal arts courses on campus and applied, hands-on experiential learning off campus.

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      Undergraduates

      To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

      Undergraduate Adult Learners

      To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

      Graduates

      To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.