Anne Adriance joined The New School in October 2013, charged with elevating the university's public profile. Today, in addition to leading all marketing and communication university-wide, she oversees new ventures including executive and online education, corporate partnerships, and licensing. To enhance university recognition and understanding, she launched a celebrated new brand identity system, with a distinctive algorithm-based font, that graphically integrates the university and its’ colleges. Named the American Marketing Association’s Marketer of the Year, she led our team to create a comprehensive and integrated marketing campaign recognized as groundbreaking in higher education and to establish enterprises that have expanded The New School’s ability to bring its differentiated academic offering to new audiences, including executives, online learners, and partners in a wide range of organizations. Throughout her tenure, Anne’s focus has been on advancing the story of The New School’s distinctive vision, forward-looking educational approach, and remarkable contributions to the world.
She brings to her job more than 25 years of experience in marketing communication and strategic brand design in commercial, nonprofit, government, and media settings, for companies and organizations such as General Mills, CNN, Cartoon Network, BusinessWeek, Kodak, Procter & Gamble, and the Robert Wood Johnson Foundation. Of special note is her work with the U.S. Centers for Disease Control to launch the nation's largest and most successful public health media campaign and the first national effort to prevent childhood obesity. Anne has held senior executive positions at the Burns Group, a brand consultancy and innovation agency she co-founded; Saatchi & Saatchi, as executive vice president, leading the largest account in the company's New York office; Time Warner, as the senior vice president for Turner Broadcasting's licensing and merchandising and global brand management; and Guideposts, as senior vice president for consumer marketing at the country's largest publisher of inspirational publications and digital content. Anne has a bachelor's degree from Princeton University.